Downtown Dubai – The Centre of Now
Indie outfit StrawberryFrog has released its first work for Emaar’s Downtown Dubai since winning the account in September. The work, which features the tagline ‘The Centre of Now’, is running in local...
View ArticleEmirates – A380
Anyone wondering what StrawberryFrog’s first TV commercial for Emirates would look like following its winning of the prized account last year, well, here’s your answer. The ad is not part of the new...
View ArticleEmirates launches new global brand platform
Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the...
View ArticleWelcome to the age of movement marketing
Brands must look beyond their products and stand for something, argues Scott Goodson, the author of Uprising and the founder and global chairman of StrawberryFrog, the agency behind Emirates’ new...
View ArticleEmirates calls review of UK advertising account
Emirates has kicked off a pitch for its estimated $15 million UK advertising account. The airline has issued an RFI to agencies and is currently compiling a longlist of shops to pitch for the business....
View ArticleWhat do you stand for? What are you against?
Scott Goodson is the New York City-based founder and chairman of StrawberryFrog “It’s pretty much understood that successful brands need to stand for something. People and companies which stand for an...
View ArticleEmirates rolls out new global campaign
Emirates is rolling out a new campaign that seeks to showcase the lighter side of language. Called ‘Share a Smile’, the airline has created 29 videos in 14 languages featuring members of its cabin crew...
View ArticleNomads takes over Emirates’ ad brief
StrawberryFrog is no longer the lead agency on Emirates’ global advertising account following the dissolution of the relationship between Scott Goodson and Hans Howarth. The account will now be handled...
View ArticleAmsterdam’s Nomads opens Dubai office
Amsterdam-based agency Nomads is to open an office in Dubai just two months after its creation. The agency, formed by management from StrawberryFrog Amsterdam and MediaCatalyst, has Emirates as one of...
View ArticleNew campaign unveils Dubai South as ‘City of You’
A major new integrated advertising campaign has been launched to unveil Dubai South as the ‘City of You’. The work of New York-based agency StrawberryFrog, Dubai South is the new name for the...
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